News

Pictela’s Pushdown Ad Named IAB "Rising Star"

New York, NY / 02.28.2011

New York, NY, February 28, 2011 – Pictela (www.pictela.com) announced today that its Pushdown display advertising format is among six winners of the Interactive Advertising Bureau’s (IAB) 2011 “Rising Stars” competition to develop new creative standard ad units that will help transform brand marketing on the Web. The actual IAB format will be known as IAB Pushdown. Pictela currently supports four of the remaining IAB standard ad units.

“We’re thrilled to have our latest creative ad format included as one of this year’s IAB Rising Stars,” said Greg Rogers, Co-Founder and Chief Executive Officer of Pictela. “IAB’s continued recognition around our innovative ad units is further proof to our many publisher partners that what we’re doing is working both from an industry and consumer perspective. On top of that, it’s encouraging that this leadership team acknowledges that the future of digital advertising should allow creativity to flourish without it being disruptive or distracting.”

Pictela’s Pushdown display ad format is already live in the marketplace – to extraordinary excitement among brand marketers, publishers and consumers. The company is certified by more than 30 of the world's leading publishers and delivers three times more consumer interaction than standard rich media.

Pictela’s ad unit was selected from among three dozen submissions by an IAB panel of agency creative directors, media executives and ad operations’ specialists for their potential to drive brand equity at scale. The IAB Rising Stars will now be evaluated in the marketplace based on consumer and business adoption, and new IAB standard ad units will be named by the end of the year.

“Pictela’s elegant design, state-of-the-art functionality and visual tool bar swayed the creative minds evaluating the Rising Stars entries,” said Peter Minnium, Consulting Director for the IAB and leader of the IAB’s ‘Reimagining Interactive Advertising’ initiative.

The IAB has been the standard-setting body for interactive advertising formats since 1997. Seven IAB-standard ad units comprise approximately 80 percent of all online ads served in the U.S.

Launched in 2009, the Pictela platform delivers video, photos and applications in real time across the Web in a range of formats, most of which already meet IAB and Online Publishers Association standards.

About Pictela
Pictela, Inc. provides a global platform for distributing high definition brand content and advertising. Pictela units support videos, photos, text and applications. Since its formation in 2009, Pictela has experienced rapid growth with clients across Retail, CPG, Automotive, Travel and Entertainment. Pictela technology has been certified by premium publishers and approved by top social networks. Pictela was acquired by AOL December 2010.

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Media contact:
Caroline Campbell
c.campbell@teamaol.com
404-444-7970