NEWS

Publishers Adopt IAB Portrait Unit
Cannes, France / 06.21.2011
AOL ANNOUNCES FOXNEWS.COM, MEREDITH CORPORATION, VARIETY, THE WALL STREET JOURNAL DIGITAL NETWORK AND THE WEATHER CHANNEL AS NEW PARTNERS DEPLOYING IAB PORTRAIT Publishers Continue to Embrace AOL’s Technology and Innovation in Online Advertising Cannes, France – June 21, 2011 – AOL (NYSE: AOL) today announced that Pictela, a global platform ...
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Hearst Digital Media Partners with Pictela
New York, NY / 05.03.2011
HEARST MAGAZINES DIGITAL MEDIA PARTNERS WITH PICTELA AS THE FIRST MAGAZINE PUBLISHER TO DEPLOY IAB PORTRAIT Premium ad unit, composed of multiple innovative and functional consumer applications, proven to generate ...
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Pictela’s Pushdown Ad Named IAB "Rising Star"
New York, NY / 02.28.2011
New York, NY, February 28, 2011 – Pictela (www.pictela.com) announced today that its Pushdown display advertising format is among six winners of the Interactive Advertising Bureau’s (IAB) 2011 “Rising Stars” ...
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Aol Acquires Pictela
New York, NY / 12.16.2010
High-Definition Brand Content Platform Boosts AOL’s Innovative Advertising Offering Additionally, AOL Accelerates Rollout of Project Devil Ads Across AOL Media Properties: Intends to Enable Format Across All AOL Media by ...
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John Varvatos Gets Social with Pictela
New York, NY / 11.08.2010
Award-winning men's fashion designer and retailer John Varvatos has gone live with a Pictela unit on its web site. The holiday catalog includes over twenty high-resolution product photos that can ...
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Microsoft Becomes Key Partner
New York, NY / 10.18.2010
Pictela, the high definition content marketing platform, is a certified rich media technology across Microsoft. Pictela units now run across all Microsoft properties including MSN and Windows Live. Tom Kersten, ...
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Pictela Named B2B Web Site of the Year
New York, NY / 09.28.2010
On September 27th in New York City, OMMA Magazine recognized Pictela.com as the top B2B Web site of the year for its striking design and clarity of message. According to ...
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Pictela Powers NBC's "The Event" on EW.com
New York, NY / 09.06.2010
Pictela, the high definition content marketing platform, has developed powerful tune-in units for NBC's highly anticipated new fall series "The Event." The captivating units will run in advertising on Entertainment ...
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Yahoo! Certifies Pictela
New York, NY / 08.20.2010
Pictela, the brand content distribution platform, has recently been certified by Yahoo! as a rich media technology. Pictela has now been certified by over 30 publishers across thousands of sites.
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