NEWS


  • Publishers Adopt IAB Portrait Unit

    Publishers Adopt IAB Portrait Unit

    Cannes, France / 06.21.2011

    AOL ANNOUNCES FOXNEWS.COM, MEREDITH CORPORATION, VARIETY, THE WALL STREET JOURNAL DIGITAL NETWORK AND THE WEATHER CHANNEL AS NEW PARTNERS DEPLOYING IAB PORTRAIT Publishers Continue to Embrace AOL’s Technology and Innovation in Online Advertising Cannes, France – June 21, 2011 – AOL (NYSE: AOL) today announced that Pictela, a global platform ...

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  • Hearst Digital Media Partners with Pictela

    Hearst Digital Media Partners with Pictela

    New York, NY / 05.03.2011

    HEARST MAGAZINES DIGITAL MEDIA PARTNERS WITH PICTELA AS THE FIRST MAGAZINE PUBLISHER TO DEPLOY IAB PORTRAIT Premium ad unit, composed of multiple innovative and functional consumer applications, proven to generate ...

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  • Pictela’s Pushdown Ad Named IAB "Rising Star"

    Pictela’s Pushdown Ad Named IAB "Rising Star"

    New York, NY / 02.28.2011

    New York, NY, February 28, 2011 – Pictela (www.pictela.com) announced today that its Pushdown display advertising format is among six winners of the Interactive Advertising Bureau’s (IAB) 2011 “Rising Stars” ...

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  • Aol Acquires Pictela

    Aol Acquires Pictela

    New York, NY / 12.16.2010

    High-Definition Brand Content Platform Boosts AOL’s Innovative Advertising Offering Additionally, AOL Accelerates Rollout of Project Devil Ads Across AOL Media Properties: Intends to Enable Format Across All AOL Media by ...

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  • John Varvatos Gets Social with Pictela

    John Varvatos Gets Social with Pictela

    New York, NY / 11.08.2010

    Award-winning men's fashion designer and retailer John Varvatos has gone live with a Pictela unit on its web site. The holiday catalog includes over twenty high-resolution product photos that can ...

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  • Microsoft Becomes Key Partner

    Microsoft Becomes Key Partner

    New York, NY / 10.18.2010

    Pictela, the high definition content marketing platform, is a certified rich media technology across Microsoft. Pictela units now run across all Microsoft properties including MSN and Windows Live. Tom Kersten, ...

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  • Pictela Named B2B Web Site of the Year

    Pictela Named B2B Web Site of the Year

    New York, NY / 09.28.2010

    On September 27th in New York City, OMMA Magazine recognized Pictela.com as the top B2B Web site of the year for its striking design and clarity of message. According to ...

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  • Pictela Powers NBC's "The Event" on EW.com

    Pictela Powers NBC's "The Event" on EW.com

    New York, NY / 09.06.2010

    Pictela, the high definition content marketing platform, has developed powerful tune-in units for NBC's highly anticipated new fall series "The Event." The captivating units will run in advertising on Entertainment ...

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  • Yahoo! Certifies Pictela

    Yahoo! Certifies Pictela

    New York, NY / 08.20.2010

    Pictela, the brand content distribution platform, has recently been certified by Yahoo! as a rich media technology. Pictela has now been certified by over 30 publishers across thousands of sites.

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